Dove’s latest ad campaign might be the dumbest goddamn thing that I’ve ever seen. To promote body diversity, Dove is packaging their soap in six different sized bottles for a limited time only. You can check out a commercial for Dove’s “Real Beauty Bottles” in the video below.
Jesus Christ. In case you aren’t already nauseous enough, here’s more from Dove on their campaign.
Beauty comes in all shapes and sizes.
From curvaceous to slender, tall to petite, and whatever your skin colour, shoe size or hair type, beauty comes in a million different shapes and sizes. Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too.
Each bottle evokes the shapes, sizes, curves and edges that combine to make every woman their very own limited edition. They’re one of a kind – just like you. But sometimes we all need reminding of that. Recent research from the Dove Global Beauty and Confidence Report revealed that one in two women feels social media puts pressure on them to look a certain way. Thankfully, many women are fighting with us to spread beauty confidence. Women using their influence to advance the real beauty debate across social media, and helping women embrace their own individuality as a source of confidence. To spread this diversity message even further, we created these exclusive body wash bottles.
Help us spread our beauty diversity message using the hashtag #RealBeauty
Unbelievable. If somebody gets inspired by these goofy ass bottles, they need their head examined immediately. Everybody is so soft these days it drives me crazy. Why doesn’t Dove just get Kendall Jenner to bring customers a shower Pepsi while they are at it?
I just don’t get why these companies are putting in such incredible efforts on political and social messages that don’t have the slightest connection to their products. The only thing I want from Dove is to make soap that keeps me from smelling like a sewer rat and for that soap to come in a bottle that’s easy to grip, so I won’t drop it on my f*cking toes. That’s it. Stop trying to save the world and just focus on making the best product possible.