WENN
Cardi B is continuing to take over the fashion industry. On Monday, November 5, the hip-hop star announced a new partnership with Reebok Classics. The partnership comes on the heels of Cardi B announcing her own Fashion Nova collection.
Cardi B joins a growing list of hip-hop stars partnering with Reebok along with artists like Lil Yachty and Rae Srummerd.
“If you dont know, now you know. 😏 REEBOK! #Aztrek @Reebok @ReebokClassics #Reebokpartner,” she wrote on Instagram.
https://www.instagram.com/p/BpzcM5ElnFy/?utm_source=ig_embed
“Cardi isn’t just a world-class entertainer. She’s a mother, a style icon, a pop culture magnet and—above all else—a fearless individual. She’s broken every mold that superstars are supposed to fit into—and she’s reached the top by following nobody’s path but her own,” Reebok wrote in an official press release.
Matthew O’Toole, Reebok’s president, added: “For us, she really is emblematic of what our brand has done well over the years and that is to be bold, provocative and uninhibited. If we look at some of the things we’ve done with Allen Iverson or being the first to sign musicians, or more recently with Kerby [Jean-Raymond] of Pyer Moss, when we are at our best we are with people who are comfortable living out loud and Cardi fits that.”
There is no word on whether a sneaker or apparel collaboration is in the works between Cardi B and Reebok, but she showed off her new partnership on social media where she showed off a slick black tracksuit and Reebok Aztreks, which are available beginning today at Reebok.com in multiple colorways starting at just $90.
