Apple announced the iPhone 8 and the iPhone X at a pompous, drawn-out, self-important event in Cupertino, and naturally, the internet was having none of it.
Whether it be declaring that they’ve renamed stores “town squares”, or that said stores aren’t for retail, but for “learning”, Apple was as far up their own ass as they’ve ever been at the opening of the Steve Jobs theatre.
And this was BEFORE they got to the unveiling of the iPhone X, the newest revolutionary smartphone from the tech giants.
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