Getty Images/Tim Bradbury
In some cases, the Super Bowl commercials are more entertaining than the actual game. Not only can they be more exciting but they’ve also developed quite the dedicated fanbase. Year in and year out, audiences all across the world tune into the big game with high expectations for the commercials.
While many corporations choose to go the humor route, some big names have decided to run with a much more serious tone. The estimated cost of a 30-second commercial for Super Bowl 51 is $5 million.
You can check out all of the commercials that will be going down when the New England Patriots and Atlanta Falcons take the field on the NFL’s biggest stage. The countdown is finally over and Super Bowl commercial season has begun.
Lexus
Man and Machine
https://www.youtube.com/watch?v=h_iktzXK4K0
Lexus chose to advertise their brand new 2017 LC 500 by merging a dancing side-by-side with the vehicle, comparing “man and machine.”
Celebrities: None
Kia
Hero’s Journey
https://www.youtube.com/watch?v=1dQ9a5EFZeI
Melissa McCarthy is doing all she can to help save the world in Kia’s ad for their energy efficient, eco-hybrid Niro.
Celebrities: Melissa McCarthy
Budweiser
Born the Hard Way
https://www.youtube.com/watch?v=HtBZvl7dIu4
Budweiser‘s big Super Bowl commercial has already stirred up a bit of controversy. The beer company decided to focus on their co-founder Adolphus Busch, who was an immigrant from Germany, and to depict his pursuit of the American dream. It is a fictionalized story and one certainly taking a stab at President Trump’s recent executive order on immigration.
There’s a slight chance that this commercial might not sit well with everyone.
Celebrities: None
Buffalo Wild Wings
The Conspiracy
https://www.youtube.com/watch?v=UeR4SsxSzqM
Brett Favre doesn’t seem to mind having thrown the most career interceptions by any quarterback in NFL history. It turns out Buffalo Wild Wings was up to the whole thing.
Celebrities: Brett Favre
Squarespace
Calling JohnMalkovich.com
https://www.youtube.com/watch?v=_IuIBfuPdt0
Squarespace continues their partnership with John Malkovich, stressing users to go and claim their domain names before it’s too late.
Celebrities: John Malkovich
Mr. Clean
Cleaner of Your Dreams
https://www.youtube.com/watch?v=GDzMxlw2Fgo
We see Mr. Clean like never before in this ad. It turns out cleaning is the key to a woman’s heart.
Celebrities: None
Avocados From Mexico
#AvoSecrets
https://www.youtube.com/watch?v=anNN8668kv4
This commercial could go down as an early favorite. Avocados from Mexico went all out this year, revealing some pretty well-kept secrets. Oh, and it turns out that Tom Brady didn’t deflate those footballs after all.
Celebrities: Jon Lovitz
GoDaddy
The Internet Wants You
https://www.youtube.com/watch?v=063KiWKWRGE
GoDaddy’s campaign has changed a bit from previous Super Bowls. In this case, the internet appears in human form, connecting with almost every major trend in the industry over the years.
Celebrities: None
Snickers
Adam Driver Horse Casting
https://www.youtube.com/watch?v=cVXpe8nxeAM
Not much to say on this one yet, but a horse and Adam Driver will be involved.
Celebrities: Adam Driver
Sprint
No Need for Extreme Measures
https://www.youtube.com/watch?v=3udHeeiRqGI
Sprint continues their battle to against Verizon as a man fakes his own death to avoid his cellphone bill payments. Naturally, there was also an appearance from the Verizon’s former “can you hear me now?” guy. Loyalty only lasts so long.
Celebrities: None
T-Mobile
#UnlimitedMoves
https://www.youtube.com/watch?v=x-2j6rXQpN0
T-Mobile went through the history of celebrations from the Gronk age to now. A narration from Justin Bieber and a cameo from Terrell Owens make for quite the commercial.
Celebrities: Justin Bieber, Rob Gronkowski, Terrell Owens
Honda
Yearbooks
https://www.youtube.com/watch?v=f06ng5cII8o
Honda might just get an award for most creative commercial. They pan over the yearbook pictures of major celebrities and athletes, all of which come to live while giving advice to never give up on your dreams.
Not bad Honda.
Celebrities: Tina Fey, Steve Carell, Robert Redford, Amy Adams, Magic Johnson, Missy Elliot, Stan Lee, Jimmy Kimmel, Viola Davis
Wix.com
Big Game First Spot
https://www.youtube.com/watch?v=bcrrxRk-YeQ
Wix.com teams up with Gal Gadot and Jason Statham in this action-packed ad.
Celebrities: Gal Gadot and Jason Statham
Nintendo
Nintendo Switch
https://www.youtube.com/watch?v=ZUDkrkykvZs
The Nintendo Switch is the newest gaming console that is about to hit the market in March of this year. The new system offers gamers the unique chance to have their console follow them anywhere.
Celebrities: None
Bud Light
Ghost Spuds
https://www.youtube.com/watch?v=aYeXldMEpV8
Spuds Mackenzie makes a much-anticipated return as he stresses the importance of drinking Bud Light with friends. Mackenzie was a fictional character that was a huge piece of Bud Light campaigns in the 1980s.
Celebrities: Spuds Mackenzie (voiced by Carl Weathers)
Busch
“BUSCHHHHH”
https://www.youtube.com/watch?v=t7XMvq3NLTU
Busch chose to go with the simple but effective model here.
Celebrities: None
Skittles
“Romance”
https://www.youtube.com/watch?v=f8X8Ygy5VjI
Skittles just wanted to clarify that their product is pretty universal.
Celebrities: None
Ford
Go Further
https://www.youtube.com/watch?v=wP62NUEUjF8
Sick of being disappointed? Ford’s ad for the future of their vehicles is ensuring that you won’t be. Self-driving cars seem to be right on the horizon.
Celebrities: None
Audi USA
Daughter
https://www.youtube.com/watch?v=G6u10YPk_34
Audi wanted a clear message for their commercial this year, and they absolutely delivered. This ad focuses on a father thinking of how to talk to his daughter about income inequality. This is one to spark some chatter.
Celebrities: None
Tide
Gronk’s Cleaners Discount
https://www.youtube.com/watch?v=PwJVbaGZggI
Apparently you have a lot of free time when you can’t play in the Super Bowl. Rob Gronkowski appears in another commercia, this time having just opened a new discount cleaning service. Jeffrey Tambor is not pleased with the service.
Tide hints at more coming during the game.
Celebrities: Rob Gronkowski and Jeffrey Tambor
Febreze
Halftime #BathroomBreak
https://www.youtube.com/watch?v=7gLjYrEDoxw
Halftime bathroom breaks are crucial, but Febreze knows a way to make them better.
Celebrities: None
NFL
Super Bowl Baby Legends
https://www.youtube.com/watch?v=9csH_Hy-7A4
Babies dressed up as current and former NFL legends make for a successful 30-second spot.
Celebrities: None
Intel
Brady Everyday
https://www.youtube.com/watch?v=nTw7eten1no
If you thought there wouldn’t be enough time to watch Tom Brady on the field, Intel’s got you covered in this commercial.
Celebrities: Tom Brady
