Lee O’Denat, the CEO of WorldStar, died in his sleep Monday night. An autopsy of the man, also known as Q, is scheduled for later today, although one source tells TMZ that he died of a heart attack.
O’Denat founded the premiere hip hop website in 2005 when he started posting mixtapes, which gradually progressed into a mash-up of hip-hop videos, fight clips, and other outrageous camera footage.
Founding the company at the age of 33, Lee “Q” O‘Denat was a Hollis, Queens-based hip-hop fan and Grover Cleveland High School dropout. Described by Vibe as a “remnant of the Geocities generation,” the site regularly features public fighting caught on video, music videos, and assorted content targeted to young, black audiences. O’Denat himself referred to the site as the “CNN of the ghetto.”
In 2012, Alexa Internet stated, “Compared with all Internet users, its users are disproportionately people and they tend to be childless, moderately educated men 18–21 who browse from school and work.”
Of course, World Star is now synonymous with fight videos, as many times those recording the videos will shout ‘World Star!’ themselves while recording.
Starting in 2013, WorldstarHipHop began gaining a large following and recognition for its weekly Vine compilations. Using Vine’s most popular videos from each week, WorldStar creates relatively short montages of explicit content showcasing acts of violence, sexual dancing, parody, and playful teasing of stereotypes. These compilations have become increasingly popular for their ability to encompass almost everything one desires to observe when browsing WorldStarHipHop.com, and organize this content into a condensed visual experience.
Because of the ability to enjoy the most popular Vine segments of each week through these compilations, many audiences simply resort to WorldStar rather than the Vine app itself.
Lee O’Denat Cause of Death
Lee O’Denat’s cause of death is undetermined at this time, however, some are speculating it was due to a heart attack.
Who was Lee ‘Q’ O’Denat?
Lee “Q” O‘Denat, from Hollis, Queens was a Grover Cleveland High School dropout before founding WorldStarHipHop at the age of 33.