Sometimes, it pays to lose.
According to TMZ,
A sports bar near the UCF campus called The Basement Orlando is offering free brews during UCF’s game this weekend against Tulane. The team is currently 0-4, and the bar’s marketing honcho Jake Whitcare says they thought this would boost fan morale.
Whitcare tells us, they’ll be serving up domestic kegs totally gratis until the UCF Knights win a game. He says they’re in this for the long haul — as in 0-12, if it comes to that.
Great idea, Whitcare! Keep up the losing, UCF!