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In Heineken’s latest social experiment, former SNL comic and Portlandia star Fred Armisen tests thousands of New Yorkers with an anonymous invitation from a ringing pay phone to “walk across the street.” Check out this video to see how many were curious enough to break away from their routine to receive a onceinalifetime experience at the Comedy Cellar.
Part of Heineken’s new campaign, Routine Interruptions, “The Payphone” social experiment features former SNL comic and Portlandia star Fred Armisen testing thousands of New Yorkers with an anonymous invitation from a ringing pay phone to “walk across the street.” Check out this video to see how many were curious enough to break away from their routine to receive a onceinalifetime experience at the Comedy Cellar.
To potentially become a part of the next “routine interruption,” if you are of legal drinking age you can leave your phone number at RoutineInterruptions.com. Heineken might just spontaneously surprise you with an invitation for a legendary experience right in the very city that you may think you know better than you actually do.
If you want some immediate gratification, tweet @wherenext to receive real-time recreational recommendations from Heineken for an adventure of your own.
This post is sponsored by Heineken.
