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Yikes. I mean, I knew people had a sick addiction to media, but when you see the actual statistics on paper, it’s kind of shocking.
According to the report by the data analytics firm Nielson based in New York City, adults (aged 18-34) now spend ELEVEN HOURS A DAY looking at a screen, otherwise known as essentially half the day. While I’m about the further thing from a scientist, I’m relatively confident that looking into an artificial light for 50% of your dad is definitely not good for your eyes (and maybe brain?) in the long run.
And just WAIT until virtual reality becomes an everyday thing, then we’re really screwed.
via Daily Mail:
In total, US adults watched almost six hours a day during the first quarter of 2018. This includes any video footage viewed on a television, TV-connected device, laptop or computer, as well as video-focused app or website on a smartphone or tablet. Compared with the previous report by Nielson, this viewing time was an increase of 11 minutes, with six of those minutes stemming from TV-connected devices.
TV-connected devices are third-party set-top boxes that allow access to video streaming services, like Google Chromecast, Apple TV, and Amazon Fire TV. In total, two-thirds of all US households now own separate streaming devices capable of beaming video content to the TV set, the report found.
According to the 2018 Nielsen Total Audience Report, young adults aged 18 to 34 spent the largest percentage of time using TV-connected and digital devices.
“The way people consume content is vastly different from what it was five years ago, let alone 10 or 20,” said Peter Katsingris, Senior Vice President of Audience Insights.
So, let me get this straight: if we look at screens for eleven hours per day and sleep for another eight, that leaves just five hours per day that our eyes are doing something other than ingesting blue light or being completely closed.
But what exactly do we do for those five hours that we aren’t scrolling through Twitter or watching SportsCenter? Cook? Shower? Who the hell knows — even taking a dump doesn’t count anymore, as sitting on the bowl is as good of a time as any to stare at your phone.
Nielsen
