Social media have put a twist on the course of our lives. Literally, everything has changed: from how we receive news to how we communicate with our friends and family. Social media are pervasive, inevitable, and long-running.
Since 2003, social networks have grown exponentially and haven’t yet reached their peak of popularity.
Today they are used by 48% of the world’s population. Are there any doubts that social media are the most powerful marketing tool? We think no. So how can you expand your presence on Facebook, Pinterest, Instagram, and Twitter?
Sharing the answer below.
Self-promotion on social media
Let’s not hide the fact that promotion in social networks is painstaking work that takes more than one day. Therefore, it’s often easier to turn to professionals, for example, organic Instagram growth service or those who are engaged in promotion on other popular platforms.
Nevertheless, everyone has a chance to promote their accounts and expand their presence on social media. And this can be done in the following ways.
#1. Relevant content
Content creation is key in social media promotion. You need to design a point of contact with a customer or ordinary user.
The main requirements for relevant content are:
- Uniqueness. The information you share shouldn’t be copied. Users on the Internet have become a little spoiled today, so they only need original content.
- Regularity. It’s crucial to have a content plan that you will be following. Updates should be systematic regardless of the number of subscribers you have.
- Virality. The content must resonate with users emotionally. Even covert advertising posts can become viral. Post content that people want to share with friends.
#2. A thorough study of the target audience
Promotion on social media without a clear understanding of the target audience, its interests, and preferences won’t bring any results. As well as posting “for everyone in the world”. Pay attention to audience demographics, what questions your followers have, pains and dreams, preferred content type.
Content creation also depends on the specifics of social channels.
For example, Facebook is most widespread among adults who work in marketing, IT, etc. The sphere of users’ interests is reflected in their posts: these are new technologies, travel, education, the Internet, business, literature, motivation, etc.
Longreads are of the greatest interest to them. Most active Facebook users visit the website from mobile devices, so it’s recommended to illustrate posts with 800×600 pictures.
Instagram is the most popular photo hosting service. If you have an Instagram account, pay attention to the uniform style in the design, color schemes. The picture must be visually appealing. For successful promotion here, it’s also important to stay in touch with the audience and offer goods and services (if you are a company) that don’t require very high paying capacity.
The target audience of Twitter includes people 20-40 years old who value their time. It’s the optimal platform for advertising your blog or corporate website. Interested users will follow the link and receive the necessary information. It’s also an optimal resource for brands that have something to share “here and now”.
It’s also important to consider the posting time.
The best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays, on Instagram – 11:00 AM on Wednesdays. And the best time for Twitter is 8:00 AM on Mondays and Thursdays.
#3. Collaboration with similar communities and accounts
Cooperation with accounts similar to your subject is necessary for advertising, buying posts, and reposts. Buying a post is usually aimed at driving traffic to your website or personal account while buying a repost is aimed at increasing the number of followers.
#4. Helping instead of selling
The point of social media is to be social. Real success here means helping others without asking for anything in return.
Well-known speaker Jay Baer once said, “If you sell something, you can find a buyer today. If you help someone, you can create a client for life. “
By helping people, you can stay in the center of attention.
#5. Ignoring following all the possible trends
One of the best ways to draw attention to your social media presence is by following trends.
But it’s important to make sure you understand their origins. If the trend is not in line with your goals, values, and priorities, you better abstain.
#6. Capturing the full benefits of social media features
Each social media platform has its strengths and weaknesses. If you are on Instagram, create stories with polls and quizzes. If you are registered on Facebook, fill in all the information on your profile from biography to contact information.
#5. Professional promotion
There are practically no free methods of promoting on social media today. And if you are going to do SMM on your own, get ready to make some investments. Money is needed to create quality content, targeting, advertising, etc.
It’s also important for you to track your progress with the right tools to find what really works. This also requires monetary contributions.
We hope this article was helpful to you. Before you grow your social media presence, find out what makes each social channel unique. Take the time to engage with your audience. Focus on building lasting relationships. Try not to seek immediate returns, but invest in long-term and lasting results.