The first thing that comes up to most people’s minds when it comes to casino games is gambling. This pastime is often associated with staking or risking real money that may result in significant financial losses. However, this is not the case when it comes to social casino games.
In a nutshell, social gaming is a form of risk-free gaming that is played over various social networks such as Facebook. Social casino games are intended for players who are not after cash prizes, but after building a strong social community relationship with fellow players.
An inherent aspect of such games is socialization. Players from all over the globe can interact with each other during the gameplay. Just like most casino games you will come across in any gambling site or land-based gambling establishment, social casino games have a competitive nature. Even though real money is not at stake, you can win extra spins and share your success with your followers and friends. According to a report about social casino games, the social gaming market is proliferating.
Who Creates Social Casino Games
Social casino games are created by companies specialized in game development. As we already mentioned above, when playing social casino games, individuals do not place real money bets. This raises the question of how companies make money from such games. And here is the answer – players can buy extra spins or chips to play with.
Needless to say, some companies are more successful in creating social casino games than others. A graph published by statista.com reveals the leading brands in social casino games development by their market share in Q4 2018. In the lines below, we would like to provide our readers with some information about the top 5 market leaders. Interested readers can find more information at bestcasinosites.me.uk.
According to the statistics presented by statista.com, Playtika is among the foremost names in the business. The company was established in 2010 and only one year later, news agencies reported that it was bought by Caesars Entertainment Corporation. In 2016, a Chinese consortium acquired Playtika for over $4 billion.
Playtika is specialized in designing free-to-play mobile games. According to the latest news, the game developer is to go public on a US stock exchange. Some of Playtika’s most popular social casino games include Slotomania, Bingo Blitz, Poker Heat, Vegas Downtown Slots, Solitaire Grand Harvest, and others.
Aristocrat Leisure is an Australian-based company that is touted to be one of the biggest manufacturers of slot machines on a global scale. The company was launched in 1953 by Len Ainsworth. In 2012, it was announced that Aristocrat is to acquire Product Madness Inc. – a leading company specialized in developing quality social casino games. Interestingly enough, Product Madness was established in 2007 and it is among the most prominent developers of Facebook games.
In 2014, Aristocrat managed to enhance its presence on the US market after it agreed to buy Video Gaming Technologies for over $1 billion. In 2017, the company acquired the operations of two big mobile game developers, including Plarium and Big Fish Games. Through different acquisitions, Aristocrat managed to build a reputation as a leading social casino games developer.
Established in 2012, DoubleU Games is a company committed to developing quality computer and mobile social games. The company is serving the needs of over 120 countries all over the world. Based on data retrieved from statista.com, the company held an 8.6% share of the market in Q4 2018. The Korea-based company has a large number of gaming products, including DoubleU casino and bingo games. DoubleU Games is a publicly held company that trades its shares on the Korea Exchange market.
Scientific Games is a popular brand when it comes to the development of gambling products. The American company was founded in 1973 and over the years of its experience, it managed to establish a withstanding reputation on the market. The company is specialized in developing instant lottery games, slot machines, sports betting, social casino games, and others. In 2019, it emerged on the surface that the company plans to hold an initial public offering (IPO) for the social gaming branch of its business.
The company revealed that its GGR generated from its social gaming products amounted to over $410 million in 2018. Scientific Games announced that it has over 1,800 social casino games in its portfolio.
Zynga is an American company that was founded in 2007. The company brags about its high-quality social casino games that aim at connecting people from all over the world. If you have ever played the popular Facebook game FarmVille, you might be interested to know that it is developed by Zynga. In 2017, it was reported that the company’s most sought-after games were Zynga Poker and Words with Friends 2.
In 2016, the company went public on NASDAQ. In June 2020, Zynga penned an acquisition deal with Peak for $1.8 billion. Some of its most popular social casino games are Princess Bride Slots, Spin It Rich, Wizard of Oz Slots, Zynga Poker, and others.