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Popeyes really thinks they’re slick, eh? After the restaurant chain’s chicken sandwich became a viral sensation which had people across the country running to their local locations only to be disappointed that they had already run out, Popeyes announced that they had “sold out” of the chicken sandwich nationwide.
Of course, there was plenty of disappointment, but a hope that one day the greasy goodness would be back in our lives.
On Thursday, Popeyes gave us a glimmer of hope.
But immediately, the restaurant ripped it away by trolling all of their followers on social media with their new “BYOB.”
“Try our new BYOB! It’s basically The Sandwich! Only no mayo. Or pickles. And you bring your own bun … Really it’s just three tenders …” the official Popeyes account tweeted. There was even an ad for the “Popeyes BYOB.”
They better not get mad if people start showing up with bags of rolls.
It took just two weeks for Popeyes to run out of what was supposed to be a seven-week inventory. Popeyes did, however, say that they were working to bring the beloved chicken sandwiches back as soon as possible… and for good.
“We didn’t expect to break the internet, and as a result we had the entire nation really excited about the Popeyes Chicken Sandwich,” CEO of Restaurant Brands International José Cil said. “As a result, we ran out much sooner than anticipated.”
This is more evidence than ever that when the people speak, the companies listen.
In the meantime, it looks like we will all just have to be teased by the restaurant until they return to the menu. And if the price point stays at $3.99, Popeyes better be more than prepared for another major rush of people to get their hands and mouths on the Louisiana Fast viral prize.
