Whoever had this idea at the Johnnie Walker and/or Game Of Thrones pitch meeting needs to be put in a position of power within the company because this is just utterly brilliant marketing — a true match made in heaven. In fact, it’s shocking it’s taken this long for such a partnership to exist.
As we all know, Game Of Thrones is sadly entering its eighth and final season, and with that comes one final chance to market the hell out of it.
Game Of Thrones t-shirts!
Game Of Thrones Juuls! (not yet, but, it could happen)
Game Of Thrones podcasts!
And Game Of Thrones … whisky? Now that we can get behind.
According to a press release from the whisky giants, the “limited-edition whiskies are inspired by the iconic characters and the creative world of Westeros and beyond and are here to tide fans over during their wait for the eighth and final season.”
via Johnnie Walker:
The first limited-edition offering available in the realm is White Walker by Johnnie Walker, inspired by the most enigmatic and feared characters on the show — the White Walkers. This blend was created by whisky specialist George Harper alongside the small team of expert blenders at Johnnie Walker. At the heart of this new, innovative blend are single malts from Cardhu and Clynelish – one of Scotland’s most northern distilleries where whiskies have endured long Scottish winters, not dissimilar to the climate north of the wall. This special blend has notes of caramelized sugar and vanilla, fresh red berries with a touch of orchard fruit and is best served chilled – the Night King would have it no other way.
The bottling brings you right to the Frozen North with its icy white and blue design along with the iconic Striding Man now fashioned in armor to fit in among the ranks of the Night King’s forces. Utilizing temperature-sensitive thermochromic ink technology, fans will be reminded that “Winter is Here” from an unexpected graphic icy reveal on the bottle when frozen.
The Game of Thrones Single Malt Scotch Whisky Collection features eight scotches that are all new to the U.S., and are each paired with one of the iconic Houses of Westeros, as well as the Night’s Watch, giving fans an authentic taste of the Seven Kingdoms and beyond. Diageo’s unparalled diverse range of distilleries in Scotland, much like in Westeros, each have their own unique characteristics and produce a distinctive whisky representative of its local terroir. These similarities were the inspiration behind the collection, drawing an authentic storyline between each House and single malt pairing – from the power of water between both House Tully and The Singleton of Glendullan, to the legendary women behind House Targaryen and Cardhu, or the royal lineage of House Baratheon and Royal Lochnagar and more.
The eighth and final season of Game Of Thrones is expected to premiere sometime in April 2019.