LOS ANGELES, CA – February 26, 2018 – Founded in 2010 by Adam Grossman and Mirza Ibrahimovic, bluTonic has agreed to acquire New York based COED Media Group as the first step in its initiative to acquire digital publishers and content producing companies. This is bluTonic’s second major acquisition in recent years.
COED Media Group is a leading digital content publisher which owns a portfolio of 25+ websites including COED.com, BustedCoverage.com, and CollegeCandy.com. While COED’s main focus has been producing unique and original content, it has also developed an easy to use and secure CMS platform for publishers which it licenses out for a low monthly cost.
As part of the acquisition, COED Media Group will continue to focus on content creation for its portfolio sites and its highly anticipated Connected TV channels.
“COED’s ability to grow their audience organically through cost effective production of relevant and original content made it a strategic fit for bluTonic’s initiative to expand into content creation,’ said bluTonic CEO Mirza Ibrahimovic.
Through various sales channels including its performance division, Tracsion, bluTonic has been able to increase earnings for its direct publishers by optimizing yield and generating advertiser demand through direct sales, Deal IDs, PMPs, and 3rd party ad sources.
“In just these last couple of weeks, leveraging bluTonic’s demand pipes and publisher tools has already increased COED’s revenue by 20%-30% network wide while improving user experience by removing numerous ad units. We’re excited to see what this partnership will produce once we are fully integrated,” said COED Chairman Robert Coakley.
About Coed Media Group, LLC
COED Media Group has online entertainment websites that focus on young adults. Originating from print magazines, they shifted focus and became an online publication in 2007. The content is primarily categorized as lifestyle entertainment for young adults. Some of the many verticals include Entertainment News, Sports, Music, Finance and Technology.
About bluTonic, Inc.
bluTonic manages a portfolio of clients in all verticals, many of which are Fortune 500 companies. Our main focus is data aggregation and management, targeting intelligence and consumer retention. With decades of online experience, bluTonic is a digital media company that endlessly focuses on technological innovations and revenue enhancement systems which connect consumers with brands.
For press inquiries, please contact press@blutonic.com
