The famed Swoosh logo franchise, Nike’s, eight-year partnership with the NBA starts this coming pre-season.
The unveiling of the newest and stylish jerseys stood under the spotlight on Tuesday.
The brand says its new uniform designs draw on 3D body maps of players. After analyzing these models, researchers changed the weight, fit, and construction of the jerseys. The uniforms incorporate recycled polyester, and each uses approximately 20 recycled bottles.
— SoleCollector.com (@SoleCollector) July 19, 2017
Elite stars took the risk of trying the harmless attire. Let’s listen to what one All-Star felt.
“The mental advantage of a quality uniform is priceless,” said Kyrie Irving via press release. “The fact that Nike listened to all of our feedback while developing the new NBA uniforms speaks volumes, I’m excited about the new fit and feel.”
Compared to the past “Home” and “Away” Adidas jerseys, Nike created four unique jerseys to be utilized alternately. Instead of the aforementioned “Home” jerseys, they will be called “Association Editions.” For the “Away” jerseys, they will instead be called “Icon Editions.” The last two are player-oriented and community-styled editions. In the beginning of the 2017-2018 season, the teams will be able to choose which jerseys to wear for home games.
Additionally, eight teams will have what Nike is calling “Classic Edition” jerseys available in the fall.
While Nike is the official outfitter of the NBA for the 2017-18 season, its Jordan Brand will provide the jerseys for the Michael Jordan-owned Charlotte Hornets.
Nike is taking over the NBA apparel deal from Adidas, which outfitted the league from 2006 until this past season. Notably, the Nike deal puts the brand’s logo on game jerseys, a first for the NBA.