I’ve also said that I believe that 90% of human beings are objectively good people and that they only become ugly once you get to know them.
This Heineken commercial is essentially the embodiment of that idea.
Pulling the anti-Pepsi, Heineken delivered a wildly powerful commercial about the acceptance of other people.
Piting two people together with radically different ideological beliefs, Heineken had the pair’s complete a task … only to reveal their differences during the middle of the experiment. Then, they gave them an option: you can leave, or sit down and discuss your differences over a beer.
Frankly, it’s marketing and message at it’s finest, and maybe the best commercial I’ve ever seen.