I am a SUCKER for these type of feel-good videos.
Had I caught this video at home with a little buzz on instead of sitting in our office stone-cold sober, you might actually have caught me shedding a tear or two. And I’m not even remotely embarrassed by that. As far as I’m concerned, if you don’t tear up when you see things like this, you’re a tin man who isn’t living life to the fullest. Life is meant to be felt, folks. #StayWoke2k17.
In a campaign called “Love Has No Labels,” the Ad Council and the NFL teamed up to create a PSA for Valentine’s Day.
The footage was taken at the Pro Bowl in Orlando, and the PSA turned the Kiss Cam into an opportunity to highlight love’s many different forms.
If the “Love Has No Labels” campaign sounds familiar, that’s because it is, as they were the also the people who came out with this equally beautiful and equally FIRE video last year:
For years, kiss cams have been a big part of American sports culture. This year, Love Has No Labels puts a twist on the kiss cam by turning it into a symbol for unbiased love. In the stadium, fans cheered for love in all its forms – regardless of race, gender, disability, age or religion.
Love Has No Labels is a movement to open our eyes to unconscious bias. While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see – whether it’s race, age, gender, religion, sexuality, or disability. By becoming aware of our own biases, we can work to end bias in ourselves, our families, our friends, and our communities