Miller Lite teamed up with London Kaye, an awesome NYC street artist who crochets masterpieces and then “yarn bombs” the city with her awesome work, to celebrate the return of the Original Steinie Bottle. But in order to capture the holiday spirit in a place like New York City, both Miller Lite and London realized that they needed to do something absolutely enormous.
Thus, the “Ugly Christmas Sweater Billboard” was invented.
London came by our office yesterday with some awesome presents (Miller Lite ugly Christmas sweaters and real, actual Miller Lite) and talked about her project.
As of this week, you can now see the enormous billboard actually made of yarn in Times Square on 49th and 7th Avenue. And the Steinie Bottles are available for a limited time.