Today Snapchat began charging users for the animated selfie filters they unveiled earlier this September. You know the ones we’re talking about: the lenses with the rainbow vomit, scary nightmare face, and moving tears. Whereas Snapchat used to rotate which filters were available, now users can purchase one of the 27 filters for $0.99 and use them whenever they want.
It’s a bold move from the app company that’s trying to find ways to monetize their enormous user base, but not the first time they’ve charged users for features. Back when they first introduced the animated filters, they also allowed Snapchatters to replay Snaps for .99 cents each time.
The app also recently released a slow mo and fast forward feature. We’re wondering if that will soon be a pay-to-unlock feature sometime soon.
How To Buy Animated Snapchat Filters
First off, make sure you’ve downloaded the most recent version of Snapchat.
If you’ve never used the animated Snapchat filters before, simply open the app and turn the camera to selfie mode. Then hold down the middle of the screen until the outlines of your face appear. You’ll then be presented with this screen:
Then it’s up to you to enter your credit card information. From that point on you should be able to use those filters until the end of time.
