Going to an NFL game with your son is pretty much the coolest father/son bonding experience in the world, so when Bud Light found Rusty Regney–a lifelong Pittsburgh Steelers fan who had never attended a game–he jumped at the opportunity to go with his boy.
But wouldn’t you know it, Bud Light didn’t just give them tickets. They put them on the field. They introduced them to legends like Jerome Bettis and Hines Ward (who let Rusty wear his Super Bowl Ring). They went all out. Check it out:
Even if you’re not a Steelers fan, it’s hard not to get a little emotional watching these two guys get one of the best nights of their lives… and it’s even cooler they got to do it as a family.