Applying for jobs is always scary. One bad interview or one bad tie could make or break your entire life. It almost makes you wish someone could appear out of nowhere and help get your name out there. Well, NASCAR will do just that with a new promotion with the help of the Natural Light beer brand!
How is Natty Light going to help you get a job?
During a nationally televised NASCAR event in September. South Point 400 in Vegas, one car is going to be plastered with someone’s resume, including their experience, skills, head-shot and contact information, all for the entire country (and potential employers) to see. The lucky car will be Chris Buescher’s #37 car, which Natural Light, also known as Natty Beer, is currently sponsoring.
Now, I know what you are thinking. What is my future boss doesn’t watch racing? Well, they’ve planned ahead for that. Natty Beer has already conducted a survey of over 1,000 hiring managers, with the help of Censuswide, and have already collected information on who is looking to hire some entry-level workers, who is calling in for interviews and all that good stuff. Besides, would you even want to work for someone who doesn’t like racing? Of course not!
Wait, how do I apply?
If you are over the age of 21, you need to submit your resume to NattyRaceResume@anheuser-busch.com. That said, you can get a little creative about your submission. If you don’t want to type up your resume, they’ll accept videos, artwork and even stop-motion about yourself! Just make sure to include the your head shot, qualifications, skills and contact information, as well as anything that you think helps you stand out. The deadline is August 6, 2018.
The chosen resume will be announced, complete with the paint scheme will be revealed on September 10, 2018, which is ahead of the South Point 400 on September 14-16.
Natural Light also explained the rules in the following post of Twitter:
“Tired of seeing your resume go unnoticed by recruiters & HR suits? Get it out of the stack & onto the #37 car during an actual @NASCAR race so millions see it. No joke. Send it here: NattyRaceResume@naturallight.com #nattystories”
We’ve interviewed Daniel Blake to get a first-hand look at the promotion!
Now, if you are looking for a job, or maybe even looking to switch jobs, we just might have caught your interest, but I’m sure you have a lot of questions. Now, don’t worry, we’ve got you covered! We arranged an exclusive interview with Daniel Blake, Senior Director of Value Brands at Anheuser-Busch, to get a first-hand look at how they came up with this idea and how you can apply.
- Where did the idea for this campaign come from?
Natural Light is all about creating great memories, and wants to make sure that the stresses of the real world don’t tarnish how you look back on those memories made during your college years. As a sponsor of Chris Buescher’s #37 car we get the opportunity several times a year to design his paint scheme. For the South Point 400 in September we wanted to do something to give back to our drinkers. In the midst of job recruiting season, we decided Chris’ racecar would be the perfect opportunity for a graduate to get their resume in front of a national TV audience. The goal of course, is to help them land their dream job.
- What inspired the need to help America’s young people find work?
It’s all about supporting those that were with us during those college years and beyond. Today, the job market is so cut throat, and more than 44 million Americans have the burden of college debt. There’s more pressure than ever to be recognized in that stack of resumes. We conducted a survey, and in fact, 4-in-5 employers agreed entry level applicants need to find new ways to stand out. With this paint scheme, it was an opportunity to do just that and help one of our drinkers get noticed.
- What will it take to decorate the car with someone’s resume?
We’ll be accepting resumes until August 6, considering every submission. We’ll take one lucky winner’s resume and transform it into a digital #37 race car first that will meet all NASCAR guidelines. From there, it’ll be painted on the #37 car ahead of the South Point 400 to race on national television on September 16 in Las Vegas.
- What are some of the rules and regulations concerning the promotion? For instance, who can apply?
Any person over the age of 21 can submit their resume to NattyRaceResume@naturallight.com. More than the standard one-page resume will be accepted. Video, painting, motion graphics, Claymation – we’ll take it all into consideration.
- What are some ideas you’d have for future promotions? Will we see other future attempts to help wannabe workers?
We’re sticking by those who made the most of their college experience, and going to do everything we can to make sure they look back fondly on that time in their life. We gave away $1M to recent graduates to pay down college loans earlier this year, and we’re bringing back that program next year even bigger than before.
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