That Was Quick: The LA Chargers Have Already Bailed On Their Much-Maligned Knockoff Dodger Logo

(Photo by Sean M. Haffey/Getty Images)

(Photo by Sean M. Haffey/Getty Images)

Because apparently the Rams didn’t make it clear enough that fair-weather Los Angeles fans want no part of a bad NFL team, the Chargers are on their way to LA.

And the announcement on Thursday was accompanied with the unveiling of one of the most pathetic logos in the history of professional sports.

The new Chargers logo be like… pic.twitter.com/uRHPukuMy3

— Athlete Advisory™ (@AthleteAdvisory) January 12, 2017

Talk about putting the L in LA.

Nobody in the world is luckier than the graphic designer who actually got paid for this blatant ripoff. Unsurprisingly, the new logo was eviscerated by just about every single person on Earth with a Twitter account. This led to the Chargers immediately dubiously swearing that that wasn’t actually their new logo.

The @Chargers told me this is NOT their new logo- you won't see it on helmets or uniforms… it was for marketing purposes today. pic.twitter.com/xZaucUmYgT

— Liz Habib (@LizHabib) January 12, 2017



Yesterday the Chargers even changed the color pattern of the logo from the Dodgers royal blue and white to their familiar powder blue and yellow. While it was definitely an improvement, at that point they weren’t fooling anybody.

New Chargers logo has been adjusted. Team displaying updated version with powder blue, yellow. pic.twitter.com/fUcRfF1JnS

— Michael Gehlken (@sdutGehlken) January 13, 2017

And last night, the Chargers had the fourth logo in less than 36 hours. Now it’s basically just their old logo with a slight Los Angeles makeover. It remains to be seen if that’ll be their logo next season or if this is yet another placeholder until they actually find an adequate graphic designer.

The logo on the Twitter and Instagram pages of the Los Angeles Chargers has changed three times in less than 36 hours. pic.twitter.com/lvdFRpv9Zd

— Arash Markazi (@ArashMarkazi) January 14, 2017

While this whole thing is obviously an embarrassing botch, I guess it’s better to suffer a few days of internet scorn than to stubbornly stick with an albatross of a logo for their first few decades in Los Angeles.

 

 

 

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