According to Business Insider, Olympics sports marketing expert Bob Dorfman said that Ledecky could make $5 million annually in endorsements if she did well. And well she did. Very well.
Then, this past week, Ledecky appeared on ESPN’s Mike & Mike, where she discussed making the decision between college and becoming a professional swimmer, and whether it was a difficult decision to make:
“No, it wasn’t,” Ledecky said. “I’ve always wanted to swim collegiately and have that experience. I think it is going to be a lot of fun to be on a team with some really great friends and great swimmers and also just go to class with them.”
Ledecky delayed her enrollment for a year to concentrate on the Olympics. She is also going to part of a pretty impressive swim team that will also include Olympic medalists Simone Manuel and Lia Neal.
“I know we have a really great team, and I am excited to get to Stanford and see what we can do,” Ledecky said.
Look, I get how fun college is, how it’s a once in a life time experience, and the best four years of your life. But $5 million dollars is $5 million dollars. Take the money and buy an apartment on Stanford’s campus if you wish, Katie. Well I personally think Ledecky is going to be the next Phelps – she was too dominate not to be – there are similar stories that have no ended as favorably. Case and point: Missy Franklin.
During the 2012 Game in London, at the age of 17-year-old, Franklin won 4 golds and a bronze. Just like Ledecky, she too decided to forgo making money in order attend college. Well, that decision didn’t really pan out for her. At this year’s Olympics, she finished 8th, 7th and 11th in her three events. Not exactly multi-million dollar sponsorship material.
Strike while the iron is hot, Katie. While it’s hot.
[h/t Business Insider]