The 2016 Miss USA beauty pageant is being held this Sunday, June 5 at 7 PM EST at the T Mobile Arena in Las Vegas, Nevada. The competition has been held annually since 1952 to select the American entrant in the Miss Universe pageant. The Miss Universe Organization operates both pageants, as well as Miss Teen USA. The Miss USA pageant was famously owned by Donald Trump from 1996 to 2015, and was previously broadcast on NBC. In September 2015, WME/IMG purchased the pageant from Trump, after NBC and Univision decided to stop airing the competition due to inflammatory remarks made by Donald Trump. Currently Fox holds the broadcast rights for the pageant.
The defending Miss USA is Olivia Jordan, who hails from Oklahoma. She was crowned at last year’s competition on July 12, 2015 in Baton Rouge, Louisiana. The 26-year-old Olivia Jordan was the first woman representing Oklahoma to win the award. Born in Tulsa, Oklahoma, Olivia has one older sister who she says is her complete opposite, but also her best friend and biggest fan. According to her website, during her high school career, Olivia kept busy by focusing on her studies and allocating any spare time to extracurricular activities as a member of the student council, an athlete on the tennis team and captain of varsity cheerleading.
The Miss USA pageant was conceived in 1950 when Yolande Betbeze, who was the winner of a rival Miss USA competition, refused to pose for publicity pictures while wearing a swimsuit. Pageant sponsor Catalina decided to pull their sponsorship off the pageant and create their own competition. The first Miss USA and Miss Universe pageants were held concurrently in Long Beach, California in 1952; the first Miss USA winner was Miss New York USA Jackie Loughery.