When it comes to launching a new product, marketing is everything. When it comes to Captain Morgan, the rum giant takes the word “launch” to a whole new level.
The folks at Captain Morgan debuted the new Cannon Blast Shot the only way they knew how- by teaming up with “The Human Fuse,” Brian Miser, of course. In case you’re not totally familiar with this guy, he designs and builds his own 25-foot cannons and blasts himself through the air at 70 miles per hour with a centrifugal force equal to that of an astronaut re-entering the Earth’s atmosphere.
With his wife lighting the fuse, Miser took to the sky at around 6:30 p.m. Saturday in Orlando, Florida’s Wall Street Plaza for Captain Morgan’s first-ever Cannon Blast Bar Crawl. But why stop there? A mere 30 minutes after the first launch, Miser moved to cannon number two down the street to soar through the air yet again.
We were able to catch up with Miser at the event to find out what exactly it’s like to be shot out of a cannon and how the heck he thought about doing this in the first place.
“As the countdown starts, I have a sequence of breaths that I take, and when I get to ‘one,’ I inhale and I squeeze every single muscle I have in my body so I can take that impact…it hurts!”
Yet apparently it doesn’t hurt enough to stop. With more than 7,000 launches under his belt, Miser lives for the excitement, although he still gets nervous.
“It’s exhilarating. There’s no feeling that you can duplicate to do it. You’re flying through the air with no strings attached, hoping that you’re going to land safely on your target. It’s very nerve-wracking and exciting at the same time.”
He began his career as a trapeze artist where he met his wife, Tina. Together the two became popular fixtures in the industry, doing stunts side-by-side. Since then, Tina has retired, but Brian has no plans on slowing down any time soon.
“I can’t sit still. We haven’t had cable TV in ten years. I couldn’t have picked a better career that I love. People ask me what else would I do, and the only thing I could think of is being a fighter pilot just for the adrenaline, but I get motion sickness!”
Throughout the night, Captain Morgan himself walked through the crowd with his ‘Morganettes’ and encouraged everyone to try the new Cannon Blast Shot being sold in the surrounding bars for $4 each. Cannon Blast Shot is a mix of bold Caribbean rum with hints of spice and citrus. It’s also sold in in a unique (and quite frankly, genius) cannon ball bottle. Trust me, this will quickly become your go-to shot of choice, especially during these cool fall nights; you’ll be warmed up in no time.
If you were unable to make it to the Sunshine State this weekend and missed Blast O’Clock, don’t worry. Head to Twitter and Instagram and search #CannonBlastCrawl and #HashtagBoom to check out more photos and videos from the event.
Let’s just say, the Captain knows how to throw a party; it was a blast. Pun definitely intended.
Captain Morgan Rum sponsored this event.
Listen to the full interview conducted by Joe Kinsey from COED’s Busted Coverage: