The Fulton Brewery in Minneapolis, Minnesota, will be partnering with the famed General Mills breakfast cereal, Wheaties, to create a craft beer called HefeWheaties (that was the best name they could come up with…seriously?). The beer will be made of malted wheat, malted barley, hops, and yeast. So it’s basically regular beer with the Wheaties logo on it. Brilliant.
I have never actually tried Wheaties, but you can bet your a** I will now, because they are turning it into a f*ckin beer. That’s right, one of the most endearing brands of American breakfast food is being turned into an alcoholic product. Who saw that one coming? Not me.
“We were intrigued from the get-go on this idea for many reasons, including that we’re both Minneapolis companies, and that the beer and the cereal both started from the same place in terms of raw ingredients and the same city,” said Ryan Petz, the founder of Fulton, in a General Mills press release.
The brew will be available for a purchase in Minnesota starting on August 26, for a limited time only.
Now listen very carefully: THIS DOES NOT MEAN POURING BEER IN YOUR CEREAL IS A GOOD IDEA. Trust me on this one, I’ve tried.