Palcohol, a powered form of alcohol, was approved for sale in the U.S. last year and then subsequently banned due to outcry from senators and parents warning of potential abuse by kids. Despite all that, The Alcohol and Tobacco Tax and Trade Bureau has approved Palcohol for sale (because this is America and they don’t actually care about you, duh).
The powder, which is available in a range of flavors, is around 50 percent alcohol by weight, and between 12 and 60 percent alcohol by volume. According to its manufacturers, roughly half of a cup is equal to having one drink.
Spokesman Tom Hogue explained that despite federal approval, the product is still subject to state regulations. “Potential for abuse isn’t grounds for us to deny a label,” he explained to the Associated Press.
According to their website, Palcohol workers hope to distribute the substance very soon, and inventor Mark Phillips went so far as to announce a definitive summer deadline.
Phillips explained away abuse concerns by reassuring patrons that Palcohol will only be sold where regular alcohol is sold, and that buyers will have to be at least 21-years-old to purchase. He also advises that his product shouldn’t be snorted: “Because of the amount of alcohol in powdered alcohol, snorting it is very painful, it burns a lot. It hurts. Why would someone spend an hour of pain and misery snorting all of this powder to get one shot into their system?”
He insists that the powder is “perfect for hiking and backpacking.” Because climbing a cliff is as perfect time as any to get absolutely hammered.
Personally, I’m sold on this. You can easily take a couple of these to your favorite sporting event and save yourself the embarrassment of spending $10 for a beer .