Nothing says 70s fashion quite like a nice outfit made of 100% polyester. It was a wild and crazy time, when people sacrificed comfort in the name of looking their best, and to look your best, you had to be covered from top to tails in that manmade fabric that will be around long after humans are done walking this earth.
Believe it or not, there’s actually an entire day designated to celebrate a setting on every clothes dryer in the country, Permanent Press Day, and it’s celebrated on August 23. It’s a day to dress in polyester and say goodbye to ironing, at least for 24 hours, and it’s also a day to celebrate some of the horrendous decisions made by clothing companies in that glorious decade that’s turning 45 next year.
If you grew up in the 90s and look back at parachute pants and acid-washed jeans as the height of embarrassing fashion, steel yourselves for what us kids of the 70s are forced to look at when we stroll down memory lane. Below are actual fashion advertisements and catalog excerpts from the 1970s, as well as some Brady Bunch pics thrown in for good measure. Thank your lucky stars you never have to see a picture of yourselves (un-ironically) sporting one of these outfits….