Marvel definitely has a leg up on the Distinguished Competition, especially when it comes to marketing. While Nolan’s Batman trilogy had some great viral marketing, that was more than likely a fluke product of an all around great production team.
Marvel’s latest film, Guardians of the Galaxy, opens August 1 and unless you’re a die-hard fan, you probably don’t know much about the worlds this particular film is set in and around. Marvel has devised a clever marketing campaign called Galaxy Getaways, which will help you familiarize yourself with all the exotic locales being unleashed in the film.
A visit to the website TheGalaxyGetaways.com will allow you to “book a vacation” to planets such as Xandar, Morag, and Knowhere. Simply enter your address (or an address near your home if you’re not comfortable entering your home address), and a video will be assembled using Google maps photos of your home before blasting off to your destination planet, which are also described on the site…
Once on the new planet, you can read about indigenous lifeforms, things to do and see, and even quotes from satisfied customers. It’s a really fascinating and cool marketing tool that is a perfect time waster to end your holiday weekend. So go out there and see the galaxy!