The 50 Sexiest Photo Shoots of 2012 [PHOTO GALLERY]

The magazine industry as we know it may be changing, but there are still two tenets that will always hold true — “content rules” and “sex sells.” Put these two ideas together and what you’re left with is a constant struggle between publications to produce hotter content (photos, videos, etc.) than their competition.

As far as we’re concerned, these 50 photo shoots are the winners of that competition (besides you, of course).

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