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All 11 Krispy Kreme Music Videos Ranked From Worst To Best [VIDEOS]


Few internet phenomenon have been as big in 2012 as the rapper Krispy Kreme. His song “The Baddest” hit YouTube on April 20th (4/20, when else?) and immediately took off based on a backlash against his silly, southern-lisping style and childlike demeanor that left everyone wondering to what extent this guy was trolling.

Despite how you initially felt about him, or how you feel about him now, nearly all 11 of his videos have garnered over a million views, he’s appeared on Tosh.0, and has an album coming out today. It’s his first full-length record, entitled Money Maker, featuring the songs he’s already released on YouTube. (You can buy the new record here.) Fittingly, it’s coming out on a Wednesday, the day after records are usually released.

In honor of his first record, we’ve gone back and looked at all 11 music videos Krispy Kreme released this year, ranking them from worst to best. It’s tough ranking songs that are intended to be a bit terrible. What song is the best at being the worst? But I re-listened to every track, analyzed them thoroughly, and went with a mix of my brain and gut.

Let the debate begin.

11) Girl Work It (Jun 16, 2012)

With his fourth song, Krispy Kreme took a pivot from his previous work, releasing his first “club jam.” The flaws are evident immediately. It was his weakest production to date, juggling odd instrumentation between the verse and chorus. Not too mention that it’s a video for a dance song that doesn’t feature any dancing. Yes, I realize that’s part of the joke, but for the first time, Money Maker Mike’s unwillingness to do anything is no longer compelling. Plus, at over four and a half minutes, the track easily overstays its welcome.

10) Coolest Guys (Jul 10, 2012)

Krispy Kreme continued to reach back to his roots with his sixth song, “Coolest Guys.” Not just a return to the braggadocio raps of “The Baddest,” his flow itself seemed to be traveling back in time, mimicking the styles of early rappers like The Sugarhill Gang. The problem is, for the first time, Krispy doesn’t really cover any new ground. And though the rapper has his schtick, his heart doesn’t seem to be in it this time around. Without that energy, the pieces crumble to the floor. The song becomes lyrically confusing. Even the video production is halfhearted. A poor effort this far into his career.

9) The Fight (Aug 24, 2012)

After putting out his fifth and sixth video just days apart, Krispy Kreme took over a month and a half off before returning with his seventh song, “The Fight,” possibly realizing that he had spread himself too thin. A fast, slap bass-driven track keep things upbeat, and KK powers through the tune in a mere two minutes. It’s a refreshing change of pace, but the childish fighting theme is starting to go stale. The costume are just silly. Gone is the irony of Kreme’s early work. What remains is an artist questioning his identity and medium. Shit, Money Maker Mike mouths words on this track! The video, though short, can best be described as a quagmire.

8) Stolen Bikes (Jul 6, 2012)

Perhaps realizing the mistakes of his previous effort, “Girl Work It,” Krispy Kreme went back to the storytelling style of his third song “Best Friends” for his fifth video. But again, Krispy wasn’t content leaving well enough alone and for the first time, switched from a personal narrative to that of a character, a cop looking for stolen bikes. The bass and tuba driven beat harkens back to more classic hip-hop, the simple looping styles of the 1980s. The video had KK’s best production value to date, featuring actual locations, costumes, fake drugs (hopefully fake!) and even a go-kart. A return to form.

7) Christmas (Nov 21, 2012)

Krispy’s most recent effort, released just a week before his album drops today, “Christmas” is everything that works about a Krispy Kreme video: humorous, childlike lyrics centered around childhood themes. Everyone young and old can relate to the youthful excitement of building a Christmas list, typically seeking whatever is hot that year. For Krispy, it’s anything John Cena. The rapper sells us on his excitement and takes us along for the ride. Though one hopes Krispy will find new directions to take his artistry in the future, “Christmas” is a fitting end to an era — the song that closes his first album’s worth of material.

6) Best Friends (May 31, 2012)

An epic, orchestrated beat introduced Krispy Kreme’s new style as storyteller. Sure, lots of rappers have made the transition from meaningless boasting to hood raconteur, but it was a surprising turn for Mr. Kreme who’s previous buffoonery didn’t seem prone to congealing into coherent narratives. The video itself evolved: cinematic in its scope. Unfortunately, as strong as the song is musically, the narrative lacks the compelling twists and the denouements that were seen in his later work.

5) Me and Daniel Tosh (Tosh.0 version) (Oct 3, 2012)

Nine songs into his career, Krispy Kreme needed a shot in the arm, and luckily he got it in the form of television personality Daniel Tosh. Mr. Kreme was featured on Daniel’s Tosh.0 program where he got the full basic cable treatment: TV-worthy production values, a quality music track and a celebrity guest. It’s a guaranteed formula for a hit and, guess what, it worked. But not because Tosh is the focus. Instead, you can see the renewed vigor in Krispy’s eyes and his lyrics and energy follow. Krispy jokingly raps about being flown out to Hollywood for a chance to impress, but the funny part is that this video proves he can actually hold his own there.

4) The Baddest (Apr 20, 2012)

This is the song that started it all. His flow was still developing, his nose was still running. But his lyrics were already at that their most humorously simplistic, and the video capitalized on his newbie status with a minimal setting and the oddity that was the tacit Money Maker Mike. Musically, it’s a simple beat that works. A stunning debut.

3) Denzel Washington (Sep 14, 2012)

Perhaps feeling the backlash from his most recent batch of songs, Krispy Kreme returned to the basement for his eighth single. But not only that, he took the heat off himself, turning away from boasting and storytelling to focus on a completely different subject: the actor Denzel Washington. It’s a shrewd choice. The sparse production and change in POV puts renewed emphasis on Krispy’s lyrical prowess which is as intriguing as ever. Even Money Maker Mike goes back to doing what he does best: doing nothing. The fact that Krispy is given one of his strongest beats yet also doesn’t hurt. A true mid-career gem.

2) Halloween (Oct 16, 2012)

Fresh off the renewed interest in his work after his appearance on Tosh.0, KK returned with a huge distorted beat and a holiday theme. Proving his dedication to bringing us big hooks, Krispy opens with the chorus: an ode to the horrors of Halloween. It’s another personal narrative, but here it works better than ever. Halloween is a time for the telling of tales, especially spooky ones, so lyrically, “Halloween” falls right in line with the occasion. And Krispy’s humorous, lighthearted twist on the holiday makes for a perfect entry into the short cannon of great Halloween classics.

1) Haters Wanna Be Me (May 14, 2012)

Sporting a new bowl cut and an increasingly confident flow, Krispy Kreme brought us more of the same with his second song, but upped the ante with a more complex beat and slightly more complicated hook. He shows off some new athletic prowess and trophy hardware. Even Money Maker Mike seemed a bit more into things this time around, despite continuing to do very little.  This is when it was apparent Krispy Kreme was set to be a star. And a track that Krispy and Mike continue to strive to top.

COED Writer