The Dollar Shave Club video is blowing up on the web. The company’s plan is simple, so simple in fact it can be summed up in this quick and hilarious marketing video. Basically subscribers pay $1 per month and have fresh razors delivered to their door. Companies like Gillette spend huge amounts of money on marketing which causes the price of their razors to be astronomically high. Dollar Shave Club’s idea is to keep marketing costs low and pass the deals on to their members. Simple and effective.