I’ve never heard of La Perla before, but let me say, I am a HUGE fan.
Wisely recruiting Kendall Jenner as one of their models, La Perla seems to pop up on my Instagram timeline every couple weeks with another internet-breaking photo.
And this isn’t the first time Kendall Jenner has teamed up with La Perla to bring the heat, as they dropped this fire campaign back in March:
According to La Perla (not that you or I give a shit), the current campaign is the Freedom Panty,’ fusing seamless and invisible construction with quintessential La Perla design, crafted from French Leavers Lace with interwoven stretch.’
Julia Haart, La Perla’s Creative Director, commented: ‘When luxury and sensuality meld with comfort and wearability; this is freedom to me.’
But really, none of that matters — what matters is they’re using one of the world’s hottest women to sell their product and it’s working like gang busters.