Ten years ago today, the world was first introduced to the iPhone. On June 29, 2007, Steve Jobs let loose another apple innovation. And many people have become desperately hooked, standing in long lines, doling out hundreds upon hundreds of dollars at a time to buy the latest iPhone.
Since 2007, Apple has sold more than 1.2 billions iPhones worldwide, bringing in an estimated $738 billion worth of revenue.
Phone addiction is all too real. Some people will sacrifice a whole week’s pay to keep up with the latest telecommunications and multimedia fads. This is a testament to the endless capabilities of an entrepreneur in a capitalist market; figure a way to make your product appear “hip, “so that it effectively makes purchasing this item a social necessity, and then every year, come out with a new slightly altered model and watch the money flow in, baby! It’s beautiful what well-placed peer pressure marketing can do.
All this talk about multi-billion dollar innovations is making the creativity sector in my brain buzz with ideas. I’ll get back to you with something you’ll need to buy read, ingest, inject, whatever…