After 21 years of serving as an assistant coach at the college level, Geoff Collins is finally a head coach. Collins is making the most out of his head coaching opportunity at Temple University, as he recently hired the first ever S.W.A.G. coordinator in college football.
Here’s ESPN with the scoop on Collins hiring Dave Gerson to be their S.W.A.G. coordinator.
Dave Gerson’s official title with the Owls will be multimedia coordinator: specialist with advanced graphics (SWAG). He will “develop and showcase an array of graphic designs for social media usage,” according to a news release, and help new Temple coach Geoff Collins promote the program to recruits and fans.
Gerson has spent the past six seasons with the Temple program, most recently as a graduate assistant in football operations. He has worked in the recruiting department before.
When I first clicked on the ESPN article, I thought the job was about literal swag. I assumed the position would be all about dumb shit like teaching kids how to dab and dress like Russell Westbrook. But now that I know it’s just an abbreviation for putting cool stuff on social media, I’m all for it. You’ve gotta reach recruits any way you can, and this seems like a damn good strategy in this day and age.
My only advice to Gerson is to stay away from weather balloon videos. They are way too risky of a proposition.