James Gertie might be the first person in the past twenty years to be suing McDonald’s for a reason that I agree with. Gertie is suing two McDonalds franchise stores, owned by Karis Management Co. Inc, for consumer fraud and deceptive practices after he did the math and learned that the “extra value meal,” which contains two cheeseburgers, medium french fries, and a drink, is actually more expensive than ordering them all individually. It’s only a difference of 41 cents, but still–we can all agree that’s baloney.
Here’s what Gertie is saying about Karis Management’s practices:
The reason that I am doing this is not about the 41 cents, it’s because of the principle.
A value meal is supposed to be a cheaper price. That’s the whole point of a ‘value’ meal.
I believe in the principle of true advertising. If a company advertises something to be a value, then that is what it should be [source].
Gertie is hoping that a judge will grant a class-action lawsuit status to the case. That would allow all customers at the Karis’ McDonald’s restaurants in Grayslake, Des Plaines, Prospect Heights, Round Lake Beach, Park Ridge, Glenview, Niles, Volo and Antioch to receive payments for damages.
There’s a lot that can be said of some of the dumber lawsuits against companies like McDonalds, but this isn’t one of them. A group of fast food franchise owners who 100% understand that they’re marking up an “extra value meal”–something they know will be ordered more often–is definitely worthy of a lawsuit.