Kendrick Lamar is on top of the rap world right now, both according to people who actually listen to music and this viral list of rappers ranked by tier. So when we learned that Kendrick, a West Coast native, was playing a secret show in Brooklyn tonight, we snapped up a couple of tickets immediately. Of course, if you tried to get the tickets yourself, you would have seen that they were exclusively for American Express customers, but that’s just a part of the game that AmEx is trying to play to bring more customers to their side.
A show like this is nothing new for Kendrick or American Express. A few weeks ago, Kendrick played a show in Miami for Art Basel that was also an American Express exclusive. Similarly, American Express ran a successful ad campaign with Shaq and Kendrick for #SmallBusinessSaturday.
If American Express is going to try and target a younger demographic, they need to provide some serious benefits (like these exclusive offerings) to their customers. We’re excited to see K.Dot tonight at the Williamsburg Hall of Music. We hope to see you there.
Kendrick Lamar x American Express Viewing Details
What: Kendrick Lamar Concert
When: December 16th, 2016
Time: 9:00 P.M.
Where: Williamsburg Hall of Music