Woah. This came out of nowhere. My first reaction that this was the first teaser for a possible upcoming Space Jam 2, and let it be known, I WAS HYPED. Space Jam is a staple for all ’90s babies. And in all seriousness, it may be the perfect movie: you have Michael Jordan, the Looney Tunes, Newman from Seinfeld, and of course, Bill Murray. Speculation about LeBron James-starring Space Jam 2 has been running rampant for years now, so I figured Nike had finally decided to pull the trigger. Unfortunately, I was wrong.
The teaser is simply announcing a new sneaker to honor the 20th anniversary of the original movie. Dope? Yes, very. But as dope as a Space Jam 2 teaser would have been? Not even close.
Via USA Today, Whitney Chapman, vice president and general manager of categories for Jordan Brand, provided a further explanation:
“We’re really excited to actually tell this story about how the Monstars are coming back, and they’re coming back with a vengeance. They’re really pissed that they lost the game, and they’re here to wreak havoc on the game of basketball. Lots of propaganda going on and trying to have everyone to comply with this idea of their soulless game. This marketing campaign that’ll go global, the story’s really going to unfold around that, and then you’ll have to wait to see what happens on how this new basketballer that’s here today actually rises up to defy the odds of getting after the Monstars.”