Conor McGregor dominated Eddie Alvarez at UFC 205, solidifying himself as the greatest pound-for-pound fighter in MMA today. What makes McGregor so valuable is that not only is he the greatest fighter right now, he’s also the best at selling his fights, a skill that’s becoming increasingly important in today’s market. When a guy like McGregor can help promote a pay-per-view event like UFC 205, everyone who fights on the card wins. More eyes equals more money, both in endorsements and sometimes (if you’re good enough) in direct checks from viewership. For example, Forbes estimates that McGregor earned $3.00-$5.00 per PPV buy at UFC 194.
A lot has changed in McGregor’s favor since UFC 194. He’s as victorious as he is notorious, more braggadocious than ever, and is now the reigning champion of two important UFC belts. His value is at an all-time high and it looks like he’s trying to cash in now, especially now that he’s got a baby (or two) on the way.
Here’s what McGregor said in a post-fight conference:
“They’ve (the UFC) got to come talk to me now, no one’s talked to me since the sale. Who owns the company now? Celebrities have shares in it now, who owns it and where’s my share? You want me to stick around, let’s talk. I want the ownership, I want what I deserve, I want what I’ve earned.
I can keep going all day but I’m aware of my worth. Whoever runs this shit has got to come to me. I’ve outgrown the contract. You want me to stick around, bring me onboard for real. Not just as this. I need to be set for life.”