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ASU’s Sigma Kappa Recruitment Video Is Hotter Than Real, Active Volcano [VIDEO]

Screen Shot 2014-07-29 at 4.18.49 PM

Photos and Tumblrs were just the beginning of the the Great Sorority War of the 21st Century. This summer we’ve noticed an awesome trend–sororities have recently moved onto producing their own videos to recruit prospective members. And let me just say that ASU’s Sigma Kappa has got a good handle on how to do just that.

They just lobbed an actual, real life fragment of molten lava onto YouTube.

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