The movie Hunger Games: Mockingjay is almost upon us and the social media mavens hired to promote the movie came up with an ingenious way of promoting the first of many teaser trailers. They create a fake website for The Capitol.
The website not only looks like something put out by an oppressive regime that makes its citizens fight for sport in exchange for the illusion of peace but it’s also got a great deal of tiny details that make it look like a living, breathing website. The URL, for instance, is Thecapitol.pn, an allusion to the nation of Panem in which the Hunger Games trilogy takes place. They didn’t have a special domain name made so they could create their own website for a fake nation. It’s actually the domain name for the Pitcairn Islands, a group of islands located in the southern part of the Pacific Ocean. We’re sure that they’re grateful for the free publicity.
The website features a couple of sections on the games’ “District Heroes” and “Capitol TV Registration” but the site’s main purpose is to direct fans of the book and movie series to the new teaser trailer for the new movie. It features Donald Sutherland as President Snow addressing his people with an eerily silent Peeta, played by Josh Hutcherson, standing by his side. If you don’t feel like going through the website to find it, we’ve embedded it below for your viewing pleasure…
We’re more than a little creeped out by Hutcherson’s presence in the video. We get that that’s the general idea of the video since it’s about an evil government that tries to pretend it’s protecting its people in order to force them to do its bidding but Hutcherson just makes the whole thing unnerving. Not only is he not saying anything and pretending that he doesn’t even see the camera but he’s also wearing this weird shirt with what must be the poorest designed neckwear in the history of fashion. It looks like something Lady Gaga would refuse to wear because it would draw too much unnecessary attention.