Goodbye, “Got Milk?” Ads: Looking Back At The Sexiest Ones Of All Time

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finalmilk

The iconic “Got Milk” ad campaign that began in in 1994 is finally being axed¬†after 20 years of sexy ads. ¬†“The reason why we used celebrities at the time was to help improve milk’s image,” said Sal Taibi, president of Lowe Campbell Ewald, the agency involved in the “Got Milk” ads. “The idea was to convey the message that everybody drinks milk, even successful cool people.”

The new ads, out today, have the tagline “Milk Life” and feature ordinary, non-famous people and tout milk’s protein richness. The angle is being shifted because of the decline in milk consumption, with sales down 1% each year for the past two years.

Well, we personally loved the “Got Milk” ad campaign and are sad to see it go–mostly because we’ll miss the sexy ads. We’re talking about ladies like Gisele Bundchen, Heidi Klum, Elizabeth Hurley, Rihanna, Lindsay Lohan, and (pre-crazy) Amanda Bynes. Here are are a few of our all-time favorites…

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