World Cup Makes Pitbull’s “We Are One (Ole Ola)”(!) An Official Theme
FIFA–the suits behind the World Cup–made a big decision yesterday. After sorting through hundreds(?) of artist submissions by major label executives they finally landed on Pitbull’s ‘smash’ club hit, “We Are One (Ole Ola)” featuring Jennifer Lopez and Claudia Leitte, as the official World Cup Song. Together, the trio will perform the song at the opening ceremonies at Brazil’s Arena de São Paulo on June 12th, and then eventually be released on an Official 2014 FIFA World Cup Album through Sony Music.
Now, no one ever accused the aforementioned “suits,” or any nameless, faceless “suits” for that matter, of being in touch. But we have to ask the burning question on all of your minds: What the Hell were they thinking?
J.Lo didn’t even make it to the announcement ceremony in Rio, but commented to the press instead. And judging from her quote, she can’t stand this song either. She totally glazed over the track and just highlighted the parts about the event that she liked (the parts about her); what is she and optimist or something? “I grew up in a house that loved ‘futbol’, so I am thrilled to be performing at the World Cup Opening Ceremonies with Pitbull and Claudia Leitte,” she said. “This is an amazing celebration of global unity, competition and the sport.”
What about Claudio Leitte? She must be into it, right? Cause, like she’s from Brazil just like the boy PB.
Nope. She just said that she was looking forward to “dancing samba” with the other artists (“other,” like not Pitbull). “I love sharing my culture and country to people through music,” she said.
Pitbull weighed in on the matter with the typical obligatory dribble that boring pop stars do, “I’m honored to join Jennifer Lopez and Claudia Leitte at the FIFA World Cup to bring the world together, I truly believe that this great game and the power of music will help unify us, because we are best when we are one.”
The last World Cup song, Shakira’s “Waka Waka,” a collaboration with Freshlyground, sold almost 2 million downloads since in the last 3 years. God, what a disaster. I really hope history isn’t completely doomed to repeat itself. 2 million more Pitbull mp3′s in circulation could be disastrous enough to cripple media as a whole.
h/t: Rolling Stone