With some help from LA’s top streetwear line The Hundreds, NYC’s Lower East Side mainstay Katz’s Deli turned a whopping 125 years young last night. Inside a pop up store on Houston–next to the legendary deli itself–street-fashion devotees, pastrami lovers, photographers, DJ’s, and sandwich artists gathered to admire timeless NYC photography, along with a complete line of collaborative apparel and prints featuring classic images of Katz’s.
Going on their fifth gen as a family-owned and operated business, the Katz’s empire knew this year’s milestone needed to be marked by the youth and culture of 2013’s downtown scene. After all, hosting the iconic fake-orgasm scene in the classic rom-com When Harry Met Sally can only get you so far in a jaded town like NYC.
Katz’s ended up doing everything damned right. The DJ put in some serious work, the beer was totally free, the limited edition prints were…um, hand-crafted–and honestly, up until last night, we’d never seen an apron that we actually wanted to wear.
And then we popped into the actual Katz’s Deli for a kosher-delicious pile (always a literal pile) of corned beef smothered in spicy mustard and pickles, and novelly slipped between two slices of white bread. (Yes, exactly what she was having.) That was a pretty unique experience, since New Yorkers–and folks visiting New York City–usually embrace Katz’s Deli as the place where you wander into after hitting the bars. We’ve never had Katz’s actually get us drunk before.
Not familiar with The Hundreds, for some God-forsaken reason? Then clearly you aren’t familiar with On Your Radar beauty Denise Schaefer. Or, you just don’t know how to dress yourself. We’ll let it slide this time, but get your act together and keep up with The Hundreds cats here, and Denise’s fine ass here.
And while you’re at it, go send a salami to your boy in the Army.