We are big fans of NOS Energy Drink here in the COED office because we need some serious fuel to be as awesome as we are. So when we caught wind of the brand’s hilarious new marketing campaign, we had to see what the hype was all about.
NOS’ Hiiire the Hype videos poke fun at the ridiculous, over-the-top marketing most energy drinks use to sell product. In their month-long, four-part video series, we meet marketing super-bro Jordan Treehoefer who is trying desperately trying to score a spokesperson gig with the brand. In part one, we meet Jordan for the first time as he tries to sell his ridiculously overhyped self to NOS. In episode two, Jordan slips back into the NOS offices uninvited, convinced that making it rain one dollar bills in a smelly spacesuit will sell energy drinks. But NOS is too grounded to stunt in space. Check out the episode above.
Even though NOS knows not to buy into the hype, there is one stellar situation we can’t get enough of: girls in sexy space costumes. From aliens to astronauts, these ladies give a whole new meaning to the term blast off. Check them out in the gallery below.
This post brought to you by NOS