The Chicago Blackhawks reached out with an extraordinary thoughtful gesture towards the Boston Bruins and their fans by taking out a full page ad in the Boston Globe. A simple reminder that, even though it may seem like it to most fans, life doesn’t revolve around sports. A solid move by the Blakhawks through and through.
The full page advertisement:
Thank you: An open letter to the Boston Bruins organization and the city of Boston
Hockey is a tough game. As impressed as we were by the strength, talent, and competitive spirit of the Boston Bruins on the ice, we were deeply touched by what happened off the ice. Rarely have we experienced the hospitality you afforded us throughout the playoff series between two incredibly gifted teams.
On behalf of the Chicago Blackhawks organization and the entire Wirtz Corporation, we want to personally express our heartfelt appreciation to your city, the Bruins organization, and especially, the citizens of Boston for the remarkable welcome you showed our team and the many Chicagoans who visited.
From Boston’s political leadership to every member of the Bruins organization, from the players to the people on the streets, you demonstrated respect, good sportsmanship, and a genuine love for the great game of hockey.
Like the rest of the world, Chicagoans have been reminded in recent days of Boston’s strength. Please know we tip our hat to your city’s big heart and gracious spirit. You lead by example and have set the bar very high for others to follow.