I guess he thought the term “Fragile” was just some random Italian word that didn’t mean anything.
The YouTube description tells it best:
This was amazing to watch. I think I was the only one noticing what was happening outside the window of the plane, and this time I captured it. On a previous occasion I saw a load of Japanese sewing machines with ‘this way up’ and ‘fragile, handle with care’ stickers over the boxes also being thrown on to the conveyor. Lesson: Pack it well, because it wont be treated well.
What’s ironic is it would’ve taken less time and effort if he actually did it the right way. Somebody should tell him that but the fact he’s not wearing any headphones on the jet way means he probably went deaf a long time ago anyway.