Well, well, well. Look at Kmart. A mega store left in the dust by the likes of Wal-Mart and Target in recent years but making a comeback in a big way with back to back A+ commercials. Raymond Babbit would be ecstatic.
We featured Kmart’s hilarious “Ship My Pants” commercial when it came out and “Big Gas Savings” is essentially par for the course. Having a Latino kid say “Hello big gas man” while sublimaly referring to him as the “Big Ass Man” is funny, but I don’t know if it’s as good as their first golden advertisement, but you can judge for yourself.