Deodorant ads are the hardest to pull off successfully
It’s a male cosmetic product that pretty much every man will purchase, but men don’t want to be reminded of their need to cover up an inadequacy. Turns out using humor isn’t just effective for bedding a woman you just met a bar, it’s also useful in deodorant ads. The humor distracts you. You’re more likely to buy the sweat stick with the funniest ads for it.
This got us thinking about our favorite deodorant ads, and some of the ones that just stunk. Take a look through and decide for yourself if these were as funny or as mediocre as we thought.