SXSW has become so over-hyped that sometimes it seems like the music takes a back seat. It’s been a few weeks, so by now hopefully we have some perspective on what happened.
Austin’s own My Jerusalem had a solid showing: their unique brand of “post modern gothic soul” got them named a band to watch by such prestigious media outlets as Esquire, The Austin Chronicle and NPR.
Then the week after the festival, they dropped the music video above for their song “Mono.” It stars Friday Night Lights own Madison Burge.
But just because all the craziness is over in their hometown doesn’t mean they don’t have plenty to look forward to: they have a song featured in tonight’s episode of the ABC show Body of Proof and are currently on tour with Peter Murphy.
Definitely a band worth checking out…