The birthchild of McKinney, an ad company that gives employees “10 percent of their time to come up with innovative projects of their own,” The Last Barfighter is an arcade game that probably costs more than a quarter to play. The reason being that the winner of TLB receives a beer that’s poured by the machine itself.
Commissioned by Big Boss Brewery, here’s the official announcement concerning the game:
What’s more memorable: sampling a beer poured by a bartender, beer rep or festival worker, or sampling a beer poured from a video arcade machine after you defeat your pathetic opponent in a game called “The Last Barfighter”? Everything about the Big Boss Brewery Beercade was handcrafted in-house at McKinney — from the classic arcade-inspired frame construction to the typographical styling and illustrations to the video game itself. It takes beer trial from forgettable smell-and-sip to memorable gloat-and-guzzle.